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医药企业走电商之路需谨慎以待
文章来源:中国医药化工网    添加人:admin    添加时间:2016/12/8 15:45:15
 

导读:随着互联网的不断发展,电子商务的发展空间日渐扩大,根据行业的估算和预计,在未来十年,医药电子商务将有更好的发展,老百姓将多地利用互联网了解和购买自己所需要的药品。

 

医药企业走电商之路需谨慎以待
  
  专家认为,医药电商发展空间巨大,面对医药电商这一这个业界公认的巨大蓝海市场,许多医药企业跃跃欲试。但是我国多数药企是国有企业或改制时间不长,在市场营销上习惯于传统稳健的方式,对网络营销缺乏理论知识和实战经验,因而往往对网络营销有心无力、望而却步。
  
  现在几乎人人可以上网,无论是家庭,还是办公,以至于休闲娱乐中,都可使用电脑或者是移动终端,那么机会来了。制药企业应该抓住这样的机会,让产品的信息在网络上面有更多的体现。制药企业应该结合产品和行业的特点,选择合适的网络营销方式。
  
  制药企业网络营销是一个相当复杂的工作,我们必须用实质营销的精神探究营销,思索营销,规划营销,实施营销,深入到实质,深入到细微,调正迷失的罗盘,把我们的今天和未来打造得更坚实牢固,就可以期待更多的惊喜儒雅绽放,呈现更多的实质营销风采与风华。
  
  药企在营销战略上谋变,网络营销正得到越来越多医药企业的重视。但与其他行业相比之下,医药行业显得非常慢热。医药行业的网络营销要想迎来爆炸式的增长,恐怕需要三五年积累和沉淀。
  
  然而互联网的开放性是一把双刃剑,好的产品会形成口碑传播,为企业带来巨大的品牌效益,但负面信息又会将互联网变成“劫持媒体”,即负面信息口口相传,使企业陷入危机。制药企业具有一定的特殊性,而网络营销又是新事物,因此,在网络广告的投放上可能有一定的风险,企业不能不考虑。
文章链接:中国制药网 http://www.zyzhan.com/news/detail/43222.html

 

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