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连锁药店结盟药交所进军医药电商
文章来源:中国医药化工网    添加人:admin    添加时间:2016/12/8 15:45:15
 

由中国医药物资协会主办的“中国医药物资协会连锁药店分会五周年庆典”活动于2014年3月16日-17日在浙江杭州召开。重庆药交所与连锁药店分会在该庆典中举行了战略合作启动仪式。中国医药物资协会连锁药店分会为了满足成员单位发展的需要、采购的新需求,深化联盟采购平台作用,与重庆药交所达成了战略合作,进行线上线下双平台对接,中国医药物资协会连锁药店分会相关负责人表示:“与重庆药交所合作意味着我们也成为医药电商平台,我们整合线下和线上资源进行采购,这是改变药店采购模式的合作。”

  据了解,重庆药交所具备获得网上交易平台资质A证的第三方交易平台,为医药生产经营企业、诊所药店和顾客提供服务,既可以开展商家对商家(B2B)的合作,也可以开展商家对顾客(B2C)的合作。中国医药物资协会连锁药店分会同重庆药交会的合作,意味着连锁药店分会有了医药电商的平台,这改变了药品采购模式。

  去年11月,国家食品药品监管总局出台《关于加强互联网药品管理销售的通知》,要求医药电商必须使用符合规定的药品配送系统,不得委托申通、韵达等第三方快递企业配送。这一政策在加强药品配送专业化的同时,也使得连锁药店跨省经营物流成本增高,从而抹杀网上药店的优势,进而转向网上下单、实体店自提的方式。据了解,中国连锁药店有6000多家,获得网上开店资质的不到2%,而有的药店具备了网上开店资质,迫于巨大的物流压力而无法进行正常网上交易。连锁药店分会与重庆药交会合作,无论是药店采购药品还是药店销售药品,重庆药交所具备了线上下单、线下配送的医药电商全链路布局的能力,这大大降低了连锁药店跨省经营的物流成本。

  无独有偶,今年1月阿里巴巴集团正式宣布斥资13亿元入主医药电商中信21世纪有限公司。据了解,中信21世纪间接掌控的河北慧眼医药科技有限公司95095医药平台,是国家药监局批准的国内首个可开展互联网药品零售(B2C)第三方平台试点,也是第一家持有药品网上交易平台资质(A证)却转向第三方交易平台的企业。阿里巴巴看中的也正是这一点,这样阿里巴巴名正言顺地实现了互联网第三方平台的药品零售。

  中国医药物资协会副会长、连锁药店委员会秘书长郭亚洲表示,连锁药店一直在积极寻求中国医药零售的瓶颈突破,如引入先进的电子商务技术与运营管理方法。现有的采购模式已经不能完全满足成员单位的需求,为满足成员单位发展的需要、采购的需求,“连锁药店分会深化采购平台作用,与重庆药交所达成了战略合作,进行双平台对接,这是改变药店采购模式的合作,药店的药品采购将出现全新的局面”。

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